Abu Dhabi Motors, exclusive importer of BMW, MINI and Rolls- Royce in Abu Dhabi and Al Ain, announced its highest sales ever in 2007 with a 36% increase over 2006, the highest year-on-year growth in the Middle East for BMW Group, achieving 2,561 unit sales in comparison to last year's 1,890 units.
This positions Abu Dhabi Motors in second place in the Middle East for BMW Group sales, outselling local competitors to become the highest selling luxury car importer in Abu Dhabi and Al Ain.
The double digit growth was due in large part to the introduction of several new models, including the all new BMW X5 Sport Activity Vehicle, the new BMW 3 Series Convertible, featuring a retractable hard top, and the new MINI Cooper, MINI Cooper S and MINI Clubman.
'The past year was the best on record for Abu Dhabi Motors, reaching a peak in both sales and customer satisfaction ratings,' added Husselmann. 'Our premium offerings in terms of vehicle options and after-sales packages are paying dividends.'
Other models contributing to the growth were the BMW 5, 6, and 7 Series, M-models, as well as the ALPINA B6, B5 and B7. February will see the arrival of the M3-performance matching 360bhp BMW ALPINA B3 Bi-Turbo, which accelerates from 0 - 100km/h in 4.9 seconds with a top speed of 285 km/h.
'The company also had the highest selling BMW sales representative in the Middle East in Moutaz Louis, who sold a total of 833 vehicles throughout 2007 - a record for Abu Dhabi Motors.
'In addition, Abu Dhabi Motors ranked highest in customer satisfaction ratings amongst BMW exclusive dealers in the UAE, which is measured by crm Middle East. This can largely be attributed to our unique customer offerings, such as BMW Service Inclusive + Repairs, offered exclusively by Abu Dhabi Motors as standard on all our vehicles,' continued Husselmann.
2007 also saw Abu Dhabi Motors become the sole distributor of AC Schnitzer BMW and MINI vehicles in the Abu Dhabi and Al Ain areas, starting with the offering of the M6-based 552 bhp AC Schnitzer TENSION Street Version, with a top speed of 331.7km/h achieved at the Nardo test track in Italy.
'Acquiring the AC Schnitzer business was a strong boost for Abu Dhabi Motors; it is a testament to the quality of service that we provide our customers. As a premium tuner, AC Schnitzer performance vehicles need an importer with a proven track record of not only sales, but customer service as well,' explained Husselmann.
'The coming year will prove to be a very busy one, with the introduction of several new models from BMW and MINI. Leading the charge will be the eagerly anticipated BMW X6, the first Sports Activity Coupe for the premium luxury market, and at the end of the year the brand new 7 Series, in addition to the M3 Sedan and Convertible, the new 1 Series Convertible and Coupe, as well as the MINI Clubman. It is not a matter of which car, but rather which Rolls-Royce, BMW or MINI model will please you most.
Last year, Abu Dhabi Motors also achieved the third highest sales volume worldwide for Rolls-Royce, with more than 100% growth in Abu Dhabi and Al Ain, and the highest sales volume in the Middle East, placing Abu Dhabi third behind only Beverly Hills and London. (AME Info)
This positions Abu Dhabi Motors in second place in the Middle East for BMW Group sales, outselling local competitors to become the highest selling luxury car importer in Abu Dhabi and Al Ain.
The double digit growth was due in large part to the introduction of several new models, including the all new BMW X5 Sport Activity Vehicle, the new BMW 3 Series Convertible, featuring a retractable hard top, and the new MINI Cooper, MINI Cooper S and MINI Clubman.
'The past year was the best on record for Abu Dhabi Motors, reaching a peak in both sales and customer satisfaction ratings,' added Husselmann. 'Our premium offerings in terms of vehicle options and after-sales packages are paying dividends.'
Other models contributing to the growth were the BMW 5, 6, and 7 Series, M-models, as well as the ALPINA B6, B5 and B7. February will see the arrival of the M3-performance matching 360bhp BMW ALPINA B3 Bi-Turbo, which accelerates from 0 - 100km/h in 4.9 seconds with a top speed of 285 km/h.
'The company also had the highest selling BMW sales representative in the Middle East in Moutaz Louis, who sold a total of 833 vehicles throughout 2007 - a record for Abu Dhabi Motors.
'In addition, Abu Dhabi Motors ranked highest in customer satisfaction ratings amongst BMW exclusive dealers in the UAE, which is measured by crm Middle East. This can largely be attributed to our unique customer offerings, such as BMW Service Inclusive + Repairs, offered exclusively by Abu Dhabi Motors as standard on all our vehicles,' continued Husselmann.
2007 also saw Abu Dhabi Motors become the sole distributor of AC Schnitzer BMW and MINI vehicles in the Abu Dhabi and Al Ain areas, starting with the offering of the M6-based 552 bhp AC Schnitzer TENSION Street Version, with a top speed of 331.7km/h achieved at the Nardo test track in Italy.
'Acquiring the AC Schnitzer business was a strong boost for Abu Dhabi Motors; it is a testament to the quality of service that we provide our customers. As a premium tuner, AC Schnitzer performance vehicles need an importer with a proven track record of not only sales, but customer service as well,' explained Husselmann.
'The coming year will prove to be a very busy one, with the introduction of several new models from BMW and MINI. Leading the charge will be the eagerly anticipated BMW X6, the first Sports Activity Coupe for the premium luxury market, and at the end of the year the brand new 7 Series, in addition to the M3 Sedan and Convertible, the new 1 Series Convertible and Coupe, as well as the MINI Clubman. It is not a matter of which car, but rather which Rolls-Royce, BMW or MINI model will please you most.
Last year, Abu Dhabi Motors also achieved the third highest sales volume worldwide for Rolls-Royce, with more than 100% growth in Abu Dhabi and Al Ain, and the highest sales volume in the Middle East, placing Abu Dhabi third behind only Beverly Hills and London. (AME Info)
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