KITAB, a joint venture company between the Abu Dhabi Authority for Culture and Heritage (ADACH) and the Frankfurt Book Fair, and organiser of the upcoming 18th Abu Dhabi International Book Fair (ADIBF), is warming up for ADIBF by bringing the global initiative 'BookCrossing' to Abu Dhabi.
Taking place from 11th to 16th March under the patronage of HH General Sheikh Mohammed bin Zayed Al Nahyan, crown prince of Abu Dhabi and deputy supreme commander of the UAE Armed Forces, this year's ADIBF will play host to a number of innovative activities.
Book Crossing will be the first initiative to kick off this Fair, which is well in line with KITAB's mission to help promote reading in the Arab world.
Starting on 4th March, a week prior to the Fair, Kitab will, during one week, distribute over 350 books (13 different titles) free-of-charge to the public from a booth in the Capital's Marina Mall. Each book will contain its own dedicated serial number and a sticker asking the reader to log on to and register that they are reading the book.
When finished with the book, the reader is asked to pass it on to friends or family, or leave it in a public place, so that it may be read by someone else. All those who have read the book can then track its journey on-line, as it passes from person to person.
All the books being distributed have been written by authors attending this year's ADIBF, including Alaa al-Aswany, Turqi Al-Hamad, Khairy Shalaby, to name a few.
"For this year's Fair, we've spiced up the programme with initiatives that we're sure will delight our visitors,? said Mr Jumaa al-Qubaisi, Director of ADIBF. "In our increasingly electronic world, it is our responsibility to ensure that we do not lose the enjoyment of reading.
''Book Crossing is an ideal way to encourage young people to pick up a book and enjoy interactivity with that book's journey, demonstrating the pleasure that reading a book can bring," he added.
The 18th Abu Dhabi International Book Fair kicks off March 11th and runs till March 16th. The first day, March 11th, will be dedicated exclusively for trade visitors. ADIBF will be open daily from 10am - 9pm. The Fair is sponsored by Sorouh and its official media partner, Abu Dhabi Media Company. (WAM)
Taking place from 11th to 16th March under the patronage of HH General Sheikh Mohammed bin Zayed Al Nahyan, crown prince of Abu Dhabi and deputy supreme commander of the UAE Armed Forces, this year's ADIBF will play host to a number of innovative activities.
Book Crossing will be the first initiative to kick off this Fair, which is well in line with KITAB's mission to help promote reading in the Arab world.
Starting on 4th March, a week prior to the Fair, Kitab will, during one week, distribute over 350 books (13 different titles) free-of-charge to the public from a booth in the Capital's Marina Mall. Each book will contain its own dedicated serial number and a sticker asking the reader to log on to and register that they are reading the book.
When finished with the book, the reader is asked to pass it on to friends or family, or leave it in a public place, so that it may be read by someone else. All those who have read the book can then track its journey on-line, as it passes from person to person.
All the books being distributed have been written by authors attending this year's ADIBF, including Alaa al-Aswany, Turqi Al-Hamad, Khairy Shalaby, to name a few.
"For this year's Fair, we've spiced up the programme with initiatives that we're sure will delight our visitors,? said Mr Jumaa al-Qubaisi, Director of ADIBF. "In our increasingly electronic world, it is our responsibility to ensure that we do not lose the enjoyment of reading.
''Book Crossing is an ideal way to encourage young people to pick up a book and enjoy interactivity with that book's journey, demonstrating the pleasure that reading a book can bring," he added.
The 18th Abu Dhabi International Book Fair kicks off March 11th and runs till March 16th. The first day, March 11th, will be dedicated exclusively for trade visitors. ADIBF will be open daily from 10am - 9pm. The Fair is sponsored by Sorouh and its official media partner, Abu Dhabi Media Company. (WAM)
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